The more connections you have at LinkedIn.com, the more likely people may be to accept your request to connect. Also, the larger your network, the more 1st- and 2nd-level connections you’ll have available when you’re networking.
Here are 3 main ways you can grow your network at LinkedIn:
1. Those You Know Already – After setting up your profile, invite those you know to connect. From the Connections link in the options bar at the top of most pages, choose Add Connections, and follow the process to import your email address book. LinkedIn can then suggest connections. Here’s another route: A list of “People You May Know” will also show up on different screens as you use LinkedIn. Don’t use the Connect quick-link, however. Make your request more personal. Go into each person’s profile to send connection requests, so you can customize the message they’ll see. You can also go back and add friends from high school or college.
2. Those You Meet – Add each person you meet as you network to your LinkedIn connections. Do so within two days so they won’t forget who you are, and always mention the event where you met when customizing the wording of your connection request. (As part of the targeted networking process, you’ll be requesting LinkedIn connections to people with whom you’re attempting to schedule networking meetings. This will also grow your network.)
3. Group Members – This is how I grew my network from about 50 people to 200. Join LinkedIn Groups (probably no more than 8-10) that have to do with your field. (To browse Groups, use the search blank at the top of the screen, change the setting to Groups, and enter keywords.) After you’ve joined the group, from the top of the Groups page, click the Members link; you can only see all members if you’re a member of the group. From their profiles, you can start to invite select people to connect. On the “How do you know ___” screen, select Groups; then choose the Group you both have in common.
Your personalized message can be something like, “Hi, James. We’re both members of the Music and Marketplace group here on LinkedIn. I’d like to connect with you.” Participate in discussions as often as you can. This way, you may meet potential employers or people who can help you learn more about topics in your field. You can also establish yourself as a subject matter expert by contributing original material to your groups. I once got a contract position after having met a hiring manager in one of my groups.
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